"Friedman appeared uninjured and ready to continue his lecture, titled "Hot, Flat and Crowded," but audience members encouraged him to clean himself off. He left the auditorium and returned five to 10 minutes later to deliver the lecture.
The pamphlets thrown by the male accomplice identified the pair as the "Greenwash Guerillas," who wrote that they were acting "on behalf of the earth (sic) and all true environmentalists."
One side of the pamphlet contains an excerpt from a September 2006 review of Friedman's book, "The World is Flat," written by Raymond Lotta for the journal "Revolution," which styles itself as the "Voice of the Revolutionary Communist Party, USA." The review is highly critical of Friedman, who the review claims cannot see his own errors while "seated in the business class of his analytical jetliner."
The other side contains five bullet-points explaining why "Thomas Friedman deserves a pie in the face," which include reasons like "his sickeningly cheery applaud for free market capitalism's conquest of the planet," and "for helping turn environmentalism into a fake plastic consumer product for the privileged."
The pamphlet declares "Thomas Friedman's 'Green' as fake and toxic to human and planetary health as the cool-whip (sic) covering his face."