To explain his actions, the Israeli-born aircraft collector and mobile-billboard entrepreneur told the judge that "you're dealing with a person with ADD." He also described himself as "a CRJ - a crazy redneck Jew."
"If it's legal and it's enjoyable, I want to do it," Sachs said. "Once in a while you want to have fun, and that's what it's all about: fun."
But Pfizer lawyer Paul Llewellyn said Sachs' gag was no laughing matter when he drove the missile past the company's Midtown headquarters and also out to the EXXXOTICA sex convention in New Jersey last month.
Llewellyn said Sachs' illegal use of the company's logo, down to the same color and font, could confuse customers into thinking it was a real ad for the "little blue pill."
Sachs countered that his actions wouldn't stop anyone from buying Viagra.
"I'm not only a defendant, I'm a customer. I know what I'm talking about," Sachs said.