Because everyone knows contraceptives force children into the arms of Satan:
Emergency contraceptive Plan B has been controversial from the moment it was approved in 2006 as an over-the-counter drug available without a prescription to women 18 and older. Now, the brand's choice of ad placement is stoking debate about where --and at what age -- sexual- and reproductive-health education is appropriate.
If taken within 72 hours of unprotected sex, Plan B has been shown to be effective at preventing pregnancies. Plan B, marketed by Duramed, a subsidiary of Barr Pharmaceuticals, which was acquired last month by Teva Pharmaceuticals USA, is not effective if a woman is already pregnant, and it will not terminate an existing pregnancy.
Age plays a role
The company is running a banner ad for Plan B on the popular MTV
website, where media-measurement firm Quantcast found that nearly a
third of users are younger than 18. Teva disputes that estimate. But
age does play a role when it comes to marketing. Girls 17 and younger
need a prescription to get the drug, which must be stocked behind the
counter and dispensed by pharmacists.