After Sen. Clinton's resignation from the presidential race, Andre
Nader, a BuildASign.com intern, introduced the idea for a promotional
campaign that offers free Barack Obama signs to customers who send in
their Hillary Clinton signs. Launched Friday, the program intends to
consolidate support for the Democratic Party and to promote recycling.
The
Austin-based online business normally sells the Obama signs for $27 but
now offers them for free when a customer sends in a Clinton sign. The
company also offers Obama signs for half-price when customers send
proof that they have recycled a Clinton sign, said Natasha Fussell, a
manager at BuildASign.com.
"It's a way to get our message
across by using the excitement of the political arena to incorporate
recycling, and possibly by stirring up controversy," Nader said.
"Hillary supporters may not be inclined to switch signs immediately,"
Nader said. "But this program may help the Democrats that supported
Hillary to branch over."
Government junior Victoria Mery, a
member of Students for Hillary Clinton, said she will not be turning in
her "Hillary" sign but offers her support for Sen. Obama.
