“Moore’s reputation is locked in,” said Howard Rubenstein, president of Rubenstein Associates Inc. a New York- based public-relations firms that advises hedge funds, private- equity firms and banks. “Whatever he touches gets gored. Wall Street better gird itself. The Huns are invading.”
Bankers should counter potential fallout from Moore’s venture by assembling a rescue program to buy houses going into foreclosure and give them back to their owners, Temin said.
“Popular culture has always had a love-hate relationship with Wall Street,” she said in a phone interview from her New York office. “Now that we see that much of what people were paid was based on vapor, that needle has moved to hate. Wall Street needs to figure that out and respond to it.”
