Big Brother might find his way onto student-athletes' computer screens, thanks to a new monitoring program.
YouDiligence -- software intended to monitor athletes' Facebook and MySpace profiles -- seeks to protect athletics departments' images nationwide.
But not all athletics officials are praising the program as the answer to their current or future problems.
The program uses a list of names provided by athletics officials, and searches student-athletes' Web pages for a number of keywords, said Kevin Long, president of MVP Sports Media Training, which is marketing the product.
"It automates what you or I could do right now if we just logged onto the computer and just looked at whatever comes up," he said.
MVP Sports Media Training teaches student-athletes how to perform better interviews and protect their images, Long said.
The program currently uses a list of 500 keywords, Long said, which span crime, profanity and drug and alcohol references, though the list is updated frequently.