Split test and the benefits of better marketing

Split testing is extremely important. I'm going to explain to you why it's so important, using a real life, raw, very serious example. I'm going to show you that there's always a way to be testing something else, never settle for the industry norm, no matter what you are doing. Realistically this is BARELY split testing, this is only scratching the surface as to how far you should go in your efforts. You could be testing many many more variations on top of the single change I'm showing you in the below examples. But, the article is to get the point across that you should be doing it in the first place, rather than going in depth about it with my volunteer, Kevin.