Impossible Project still hasn't figured it out
The Impossible Project took on a very noble, and quite difficult, job when they decided to pick up where Polaroid woefully left off producing instant film. Unfortunately, they haven't been very succcesful yet. Garage Studio's test runs haven't yielded very good results, and perhaps most frustratingly the Impossible Project is marketing it's products flaws as benefits. Eventually, they'll work this out, but until then it's still eBay for expired film if you want to break out your SX70.