Finally: Barbie meets reality
More ads from the campaign here.
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More ads from the campaign here.
what an insidious way of making people click on an ad link. Shame on you splice!
Ack! What a dumb mistake. That ad has been clinging like mold to the site; we're trying to get rid of it. Link fixed!
I wonder if they thought about how it will feel when a chubby 13-year-old girl, whose self-esteem is already in the toilet, sees that ad? She'll feel like a monster and I'll guarantee that will do nothing to motivate her to exercise. In fact, it would probably just make her even more depressed, sending her straight to the fridge for Ben & Jerry's. There's no chubby child in the world who isn't painfully aware that they're not perfect and reminding them with ads like this isn't going to help. It just gives more ammunition to the playground bullies and further perpetuates the idea that beauty and health only come in one size. The goal of ActiveLifemovement.org is to try to get kids off the couch, which is obviously a GREAT idea, but I think kids are more effectively motivated by the desire to be cool and belong than by scare tactics. Their campaign would be more successful if it portrayed being active as the thing the "cool kids" do (no matter what shape or size) so that all the others would want to emulate them. Instead they've done a fantastic job of alienating their target audience!
