Splicetoday

Sex
Aug 07, 2009, 09:15AM

The dude factor

"Why men in ads are dumb, goofy or completely inept."

Silly men. You can't take them anywhere.

If they're not messing up your house, running into glass doors or trying in vain to outsmart an air freshener, you'll find them eating the inedible or falling down for no reason whatsoever.

At least, that's what some advertisers would have you believe. More and more marketers are trying to tap into the overwhelming buying power of wives and mothers at the expense of their other halves. Dads are dumb, boyfriends are bumbling and husbands are utterly hopeless as brands strive to relate to women by showing men as especially goofy or incompetent.

Discussion

Register or Login to leave a comment