Richard Serra: One of the things if you're in an urban context or in an interior space, if you bounce a ball on the floor, it comes back to your hand.
Kid Cudi: That happened when I gave up booze.
Serra: Like a grid. Part by part.
Cudi: Oh no no no. The GQ moustache.
Serra: A little catalyst for change.
Cudi: What're we buying here?
Serra: The frame of sheetrock.
Cudi: That's my weakness.
Serra: Your own psychology in relation to the anticipation, memory or whatever is fairly personalized here.
Cudi: So fuck it. I can't survive unless you understand me.
Serra: Once you do that, the parking lot is then transformed into a plaza.
Cudi: People have been talking about this for a while but it’s a gamble. Not everyone can do it.
Serra: The columns kind of give you a counterpoint to the curvilinear movement. They kind of give you a kind of continuous beat.
Cudi: Yeah. Because it all starts from the beat. Wow, this is more refreshing. Know what I mean?
Serra: No. I'll give you an example.