Interesting argument:
"It is becoming wallpaper," says Republican strategist Alex
                        Castellanos, echoing a sentiment shared by both of this year's
                        presidential campaigns. "After a while, you get enough of a pattern on
                        the wall you don’t even know it’s there."
 
 “Are we succeeding in penetrating the electorate and getting people to
                        understand what is true and not? I don’t know the answer to that one,"
                        Adair said. "I think we’ve done a great job in getting it out, and I do
                        a lot of TV and radio, and the Web traffic is way, way up, so I believe
                        there is more opportunity for people to see this stuff.”