Splicetoday

Music
Apr 25, 2008, 10:10AM

Radio Free Grunge

The Seattle radio station that nursed Nirvana and Pearl Jam has succumbed to the growing trend of corporate consolidation. Independent media and music suffers another blow for the sake of the bottom line. This writer demands that we do better.

"Entercom running 107.7 is like Wal-Mart buying Easy Street Records on Queen Anne. They’ll keep the name, but they’ll fire all the cool local employees who actually know about music in this city and replace them with cheap labor from the Midwest. They’ll standardize and sterilize the music selection, and all that will be left is a Potemkin shell of what used to be a unique gem exclusive to Seattle.

Whether it be the analogous record store or any other business, CEO boards will cite slow markets for the lack of sales and neglect the blatantly obvious detail that Seattle is a complex market. In The End’s case, upper management morons based in Pennsylvania can’t effectively program a radio station and fine-tune it for our audience.

Rather than groom genuine, organic local talent to fill the airwaves, Entercom would rather move “The Church of Lazlo” from its Kansas City, Mo., cluster of radio stations. It’s hiring within, it’s cronyism, but most of all it’s inbreeding, and everyone knows that this generates recessive genes. Basically, corporate radio juggernauts are like big inbred families. No wonder they’re so poorly run.

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