Splicetoday

Digital
Jun 25, 2008, 12:05PM

What Happens When Blogs Die

There's no shortage of opinions on the Internet. One blogger, one of many fighting for viewers, reflects on the nature of blogs, why they succeed and fail, and how to tell whether they're about to die. It's up to you to decide how personal a story it is.

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Photo by Annie Mole

Back to the point: there’s something that you begin to notice if you spend much time on the internet. Most blogs — used here as a catchall term for all regularly updated, vaguely artistic, internet endeavors — seem to last somewhere between three and six months. Some make it longer, but five uninterrupted years is unquestionably a rarity.

There are two general signs that a blog is heading toward extinction. The first is a declining frequency of posting, and the second is a proportional rise in the number of posts about the blog itself. These two don’t always go hand-in-hand; sometimes it’s just one or the other, sometimes you don’t get either warning sign. But when either of the two is spotted it’s reasonable to begin wondering how long that curious internet publication will continue to be updated.

It always seems to be that journals — and blogs — begun with the urgent intensity of someone confident that the simple act of putting their thoughts on paper will clarify or improve them, you soon find that a personal conversation is hard. And whether it’s because you find yourself a poor conversationalist, a slow writer, or an incoherent blabberer the realization generally comes that the results are a little less than magical. The realization dawns that what you’re writing is not really in need of urgent preservation.

So you walk away. You give up. You’ve expelled whatever it was that caused you to create a blog or buy a journal. You’re done with the superfluous recording of everything.

It’s a rather natural process, this sudden enthusiasm and slow disillusionment. But it doesn’t make it any easier to accept all the dead blogs on the internet.

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