On the up and up:
MAN: What do you want it to be, or to become?
VS: We just started in early November, so it's still new. We're watching it
grow every day. One thing is the idea of being a direct link to the
museum where anyone can ask a question or contact us more directly than
calling the information desk. I think one of the most important uses
for it is listening, listening to what people are saying. It may not be
people who are following our Twitter account, but through searches I
can see what people are tweeting about about the museum, if they're
waiting in line or if they love certain exhibitions. One guy tweeted
about our Café 2 and how much he loved it and he took pictures and put
them up on Flickr. Same guy, he had a little stuffed monkey and he put
the monkey in different positions around the museum and showed this monkey's trip to the museum. People loved it. Half of it is getting instant feedback. I'm not
stalking anybody but you can listen in on what people are saying. I
think corporations are really using Twitter for that too.