Splicetoday

Digital
Apr 02, 2009, 05:42AM

Google's "Manhattan Project"

It's actually much more geeky than, say, a nuclear weapon.

Customized servers:

It may sound geeky, but a number of attendees--the kind of folks who run data centers packed with thousands of servers for a living--were surprised not only by Google's built-in battery approach, but by the fact that the company has kept it secret for years. Jai said in an interview that Google has been using the design since 2005 and now is in its sixth or seventh generation of design.

"It was our Manhattan Project," Jai said of the design.

Google has an obsessive focus on energy efficiency and now is sharing more of its experience with the world. With the recession pressuring operations budgets, environmental concerns waxing, and energy prices and constraints increasing, the time is ripe for Google to do more efficiency evangelism, said Urs Hoelzle, Google's vice president of operations.

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