Even though old-timey ad execs and TV stations are stubborning holding on for dear life, the beloved :30/:60 TV media buy is as good as dead; thank DVRs, YouTube, and our increasing cynicism and decreasing attention spans. You wanna attempt to pitch me? Be faster, subtler, and smarter. A couple of years ago, Clear Channel tested "blinks"—one-second radio spots. Good idea. Probably the wrong medium. But such short sells are a great idea for TV. Which is why I like what UHU, through German ad agency Serviceplan, pulled off here. Wham, bam, I'm sold. Total production budget: about five bucks. Of course, this trick is easier to pull off when speed is the main product benefit. But while not all consumer crap can be sold in five-seconds, anything can be teased within that span to send me to a website. Another shorty super glue spot after the jump.